Michael-Mersman-Concepts-And-Reality

Michael Mersman

CEO

Michael brings a wealth of experience and a strategic perspective to our training programs. With a background that spans roles from salesperson to General Manager, Mike has a deep understanding of the complexities of dealership operations and customer relations. His journey underscores our commitment to delivering training that is both insightful and impactful.

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Jeffrey Wines

Dealership I.T. Director, Consultant, Great Lakes Regional Mgr.

With over 30 years of experience in consulting for dealerships and serving as a General Manager, Jeff has a proven track record of enhancing processes and profitability across all departments. He specializes in digital marketing, e-commerce strategies, and customer follow-up processes, providing targeted “train-the-trainer” programs to elevate management teams’ effectiveness. Jeff’s expertise extends to brand development, website traffic growth, user interface optimization, and maximizing advertising revenue. As a leading digital marketing expert working with multiple OEMs, he has a demonstrated history of success in dealership training and eCommerce process improvement. Jeff currently serves as the national digital expert, bringing extensive automotive digital experience to his role.

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Mike-Canfield

Mike Canfield

Dealership Relations Mgr., Director, Consultant, Mid Atlantic Regional Mgr.

Mikes career spans decades in the dealership development department. Mike is fluent in Fixed and Variable Ops. as well as team development. Mike has professionally served Most of the O.E.M.s including, Ford Motor Co., Mercedes Benz, as well as the N.A.D.A.

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Scott J Leder

Director of Training, Senior Trainer, Consultant Fixed ops, Leadership and in store activity. Southeast Regional manager.

International Society of Process Improvement, American Society of Training, & Development, Porsche Club of America Drivers Education Nationally Certified Instructor, IMSA, HSR, SVRA, PCA, High Performance Race Coach, 2012 National Champion Driver Intercontinental Trophy Cup

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Thomas Mersman

Marketing Manager and Design director. Creative license for marketing processes and co-ordination

A design professional since 2005, Thomas infuses his work with a fervent passion for intelligent design and a solid foundation in marketing to address client challenges. His extensive expertise encompasses designing trade show exhibits, large-format printing, branding, and website design. Discover more about his work at jupitr.design.

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